Blackwater Worldwide has decided to change their name to “XE”. Here’s more on the article about the blackwater name switch.
So, we all know about xe.com, a currency conversion website. My initial thought is that there’s no way that Blackwater will be able to get their hands on that domain, so what’s second best?
XEsecurity.com - nope, this was registered by XE.com Yesterday.
XEinternational.com - nope, this too was registered by XE.com Yesterday.
XEinc.com - There it is! This one’s been registered by the Blackwater group since 2004.
It should be interesting to see what happens here, I could easily see XE.com really pushing this trademark issue considering that they are making defensive domain registrations based on the news of the Blackwater name change.
What do you think?
February 13th, 2009 at 8:40 pm
From my understanding, XE won’t have a trademark case as the two companies are in different industries. Now if Blackwater started providing currency conversion calculations that would be different.
February 18th, 2009 at 7:21 am
What I find interesting, is that Blackwater reserved that domain back in 2004…would be interesting to go back through some records, or contact Iraq and find out what tragedy befell someone at the hands of Blackwater clear back then that made them realize at some point they were going to need a name change, were going to need to REBRAND themselves. Might be time to file a FIOA with the State Department. With Bush out of office, at least there is a chance of getting something from them useful.
March 4th, 2009 at 10:35 am
http://www.facebook.com/topic.php?uid=115191020594&topic=6482