Scott Fish

Domain & SEO Links that I know you’ll love!
Great Moments in Advertising: 1982 Gates and Gibbons
Jerry Gibbons, President of Doyle Bane Bernbach Advertising met with client Bill Gates of Microsoft in 1982. ‘Our feeling is that you’re not spending at a level that’s appropriate for your company right now’ Gibbons told Gates, whose advertising budget was $250,000…

Yahoo! Expanded Match Confuses Advertisers
On a Search Engine Watch Forums thread, AussieWebmaster asks if any advertisers have noticed an increase in impressions but a decrease in conversions. He believes that there is some “serious” expanded matching going on, especially as he found this tidbit at Yahoo’s Search Marketing Help Section…

End Mobile Browser Sniffing and Give Consumers Choices
The iPhone has completely changed how I interact with information on the go. When I travel I leave the notebook at home. I take the iPhone, an Airport Express for the hotel room (or anywhere) and an APC power pack for heavier use days. Everything else lives on a 8 GB USB stick or “the cloud.” The exception is if I think I am going to need to create or edit rich content, like a Powerpoint deck.

Call for Domain Owner Code of Rights and Responsibilities
This article discusses grassroots progress toward the development of a ”Domain Registrant’s Code of Rights and Responsibilities.” This Code is an effort to create a balanced combination of the rights that domain name registrants should enjoy and the responsibilities that domain name registrants should fulfill.

The .CM Story Revisited - Agoga Back Online, More Get in on Game
The .cm wild-card project that put Kevin Ham on the cover of Business 2.0 disappeared for a short time after the article ran, has now resurfaced. Speculation abounds on what exactly happened that took the redirects offline and what brought them back.

Why Sometimes Best Search Results aren’t Always Top Search Results
Sometimes the results we see, and that we don’t see, are influenced by other factors, such as steps taken by the search engines to reduce the amount of work that they have to perform in order to return results to searchers.

Using Junk Mail to Find New Keywords
The process of keyword research usually starts off with a seed list - words that send you down interesting paths and trigger deeper research. The better your seed list, the better your ability to generate a comprehensive keyword portfolio.

How to Raise Cash in 6 Steps
Here are some commonsense guidelines for smart financial expansion and keeping your fingers out of the cookie jar.

3 Ads That Guarantee Results
Here is a collection of advertisements that guarantee results. Truly great ads for which the respective marketing firms deserve a lot of credit.

Differentiate Your Blog
A Video from Darren Rowse on how to differentiate your blog.

Interviews with Search Marketers
what search marketers would you like to see text and/or video interviews with? What are the top 2-3 questions you’d like asked?

Online Swaps: 8 Sites to Swap Your Stuff
Online trading site Swaptree entered public beta this month after over a year in testing - it lets you swap books, music, DVDs and video games. In fact, online trading is a growing trend, with some new sites adding social networking to the mix. Today we look at 8 of the most interesting sites where you can trade the stuff you’ve got for the stuff you want.