Google is reportedly in talks with Digg (again) to acquire the social news site. Google would be adding a very nice addition to their Google News property that was recently touted as being worth nearly $100 million by Google’s VP, Marissa Mayer. Currently Google news shows no ads, will that change with a digg integration? Maybe, and that would be a big blog to Microsoft, whom has an advertising deal with digg.
One of Google’s philosophies is to build properties that tie into the larger model of selling advertising on their site. If you give away enough products, people will come back over and over, and at some point there is an opportunity to display ads or sell through your channel. Digg would be a good fit for Google’s model right now.
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