Get ready to have your marketing dollars fly across the internet as you eat up the the new interactive ad format that Google will run on their content network.
Now I know that you’re probably thinking that google already has graphic ads and video ads, but this is the fist ads offered that can be built using HTML or Flash. And even better is the models that they follow: CPC & CPA.
Google has already built out several ads with clients such as Honda, Sierra Mist, and Six flags, all with great success.
Honda is quoted as saying “Rich media functionality in the gadget ad is very capable, but its greatest value was portability - letting people take a part of the Civic Tour with them. Greater interaction with all content occurred after users added the gadget to their iGoogle pages.”
I’m really excited to see how well this will take off in the advertising world!
September 20th, 2007 at 7:55 pm
Great post! We’re certainly interested in testing them out with our client base.