I was doing some research today and cruised over to MSN.com to see what site ranks in the top results for “lawyers”. Surprise! Surprise! It’s Lawyers.com.
However, what I didn’t expect was, to see subdomains dominate the next 90+ results, essentially giving lawyers.com a monopoly in MSN’s search results. You really have to look closely to find a site that isn’t a subdomain.
Now, I thought they would have fixed this by now, as it’s no secret…
Barry Schwartz: “Subdomains work very well at the moment. No doubt about that. I can take a prominent, old, domain, set up a brand new subdomain, add one link from the original domains front page, throw up whatever content I want and within days have plenty of traffic. These days it seems that almost all linkpop value from the original domain is transfered - and I see this happening in both MSN and Google. “
There’s a lot of room right now to take advantage of this if you have a domain that is powerful enough to command not just the top 10 results, but the top 100 results.
Maybe they’re waiting until they buy Yahoo to help them figure out how to fix this. =)
April 8th, 2008 at 7:06 pm
Great post - I am using this kind of traffic pulling system on several of my domain names which are not for sale - it works well for One word domain names.