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Obama’s Search Marketing Strategy

Thu, May 15, 2008

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Today I noticed a job posting at Search Engine Watch where the Obama campaign was looking for an internet marketing specialist.   I’ve provided a copy of this job opening for an SEOs out there that want to support the Obama campaign by doing a little SEO work for them.

Barack Obama has amassed an army of people to support him financially and politically online.  This is a stark contrast to what the other candidates have been able to do.  Check out this some-what dated graph of myspace and youtube figures.

web2politics-chart.jpg

Earlier this year more than $54 million in February was raised for the primary election.. His combined January and February totals nearly matched was he raised last year. The campaign said it raised $45 million through the Internet in February and had 385,000 new contributors for a total of more than 1 million donors.

Job Posting: 

Obama for America, Barack Obama’s campaign for President, seeks Interactive Marketing managers to work at its Campaign Headquarters in downtown Chicago.

We’re looking for internet experts who strongly support Barack Obama for President and have expertise in one or more of:

  • Search Engine Marketing
  • Search Engine Optimization
  • Online Media Planning (Internet Display Ad Buying)
  • Flash Banner Animation and Design (and Web Design)
  • Ad Optimization Analytics
  • DART Ad Server Trafficking
  • Web Video Ad Editing / Producing

 Ideal candidates will be interactive marketing leaders who have:

  • direct response experience, focused on achieving ambitious eCPAs
  • brand-advertising experience, focused on tailoring messages most persuasively to each target segment
  • political campaign experience, either in Field or New Media (preferred, but not required)

To apply, please send a cover letter and resume to Michael@BarackObama.com   (No calls please.) Due to the volume of applications, we are unable to reply to most inquiries, but sincerely appreciate the interest of all applicants. Obama for America is an equal opportunity employer.

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