Comscore just said that Americans watched 12 billion videos in May, up 45 percent over last year. Say that again: 12 billion. It’s a mass medium, still: the mass of niches comes to life.
Some more video stats: Google has a 35 percent market share. Fox is a very distant second with 6.4 percent. Hulu debuts at 10th place with 0.7 percent, but I’ll bet it will rise quickly.
More Stats on Video Usage:
* Nearly 142 million U.S. Internet users watched an average of 85 videos per viewer in May. Google sites also attracted the most viewers (83.8 million), who watched an average of 50 videos per person.
* 74 percent of the total U.S. Internet audience viewed online video.
* The average online video viewer watched 228 minutes of video.
* 82.2 million viewers watched 4.1 billion videos on YouTube.com (50.4 videos per viewer).
* The duration of the average online video was 2.7 minutes.
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