Scott Fish

I recently asked a bunch of LinkedIn’ers this question:

What’s in your marketing mix TODAY? - SEO? a Good domain? Email Blasts? PR stunts?
So many great responses were given that I wanted to share some of them with my readers today.

“PR stunts which drive SEO :)”

Loren Baker, Search Engine Journal

“Certainly all of the above…however I think that the social media aspect of the launch (assuming a B to C product) is becoming more and more important.”

Todd Mintz, Director: Internet Marketing & Information Services at S.R. Clarke

“I think kid rock rocks at pr stunts. i like roi myself. the irony of being stuntdubl is that i don’t do stunts.”

Todd Malicoat, Stuntdubl.com
** Scott Fish ** LOL, Thanks Todd, being a Stunt Dubl has its perks I guess!

” I would suggest using a combination of all the above, when launching a new website especially. People feel that SEO is the be all end all solution for online businesses or businesses who wishes to obtain an online presence. This is of course not the cause.

If you wish to have long term free traffic, building on SEO would be key, however to generate this organic traffic, you would first need to build up your PR via traditional holistic marketing techniques as well as SEM techniques. This almost always guarantees free relevant links from website within your own niche (assuming your SEM worked) and hence helps you build your SEO without you manually going out of your way to obtain links. This is really the same for social networking as it is still a type of SEM.”

Francis Lee, Owner, Pixel Square Productions and Internet Consultant

“A deadly combo of SEO, PR stunt and Social Networking. As all three can leverage off each other.”

Franki Nguyen, TN3 Productions - specializing in Search Engine Optimization (SEO) with Web Design, Usability & Accessibility

“Affiliates and partners.. strong joint promotion is needed for a launch.
Create anticipation (Partner blogs and email), controversy (paid blog posts, our blog and reviews), and scarcity.. Apple did a brilliant job on the iPhone with the above.

It gets tons of links and a mass of buyers that can’t wait to get their hands on whatever you are selling.”

Dwain Jeworski, Marketing Director at Schefren Publishing