Just as I mentioned that Yahoo maybe looking for companies to invest in they have announced that they bought at least a 35% share in an advertising and search driven portal in India called Tyroo.
“Yahoo India has bought more than 35 but less than 50 per cent stake in Tyroo for a significant amount and the tie up would help us cater to our international clients who want to advertise in India,” Yahoo India Managing Director George Zacharias told the Hindu News.
Tyroo has several large companies in the Indian webspace in their network, including, IndiaTimes, OneIndia, ChennaiOnline, and ZEENews.com
Yahoo! is really putting India in the forefront of their advertising mix and Tyroo is a great self service advertising network for Yahoo to invest in.
Leave a Reply