About ScottFish

Why We Built This

When Google forced everyone to migrate from Universal Analytics to GA4, we felt the pain. The new interface was overwhelming, data was hard to find, and simple tasks became complex multi-step processes.

We needed a simpler way to understand our website traffic. No complex configurations. No endless menu diving. Just clear, actionable analytics that help us make better decisions.

Our Mission

ScottFish transforms the complexity of Google Analytics 4 into a clean, intuitive dashboard that anyone can understand. We believe analytics should be accessible, not intimidating.

Built in Public

We are building ScottFish in public because we believe in transparency and community feedback. Every feature we add is shaped by real user needs and suggestions.

This is just the beginning. We are actively developing new features and improvements based on your feedback. Join us in making website analytics simple and actionable.