Track Your Marketing Success with Our Free UTM Builder
March 4, 2025
If you can't measure it, you can't improve it. But with proper UTM tracking, you'll never be in the dark about your marketing performance again.
Ever launched a marketing campaign and wondered exactly which channel drove the most traffic? Or which specific ad creative converted best? Without proper tracking, you're essentially flying blind.
That's where UTM parameters come in — and we've built a free, simple tool to help you create them perfectly every time.
What Are UTM Parameters and Why Do They Matter?
UTM parameters are simple tags you add to your URLs. They're invisible to users but tell your analytics platform exactly where your traffic is coming from.
With properly tagged links, you can instantly see whether your Facebook ad, email newsletter, or LinkedIn post is driving the most valuable traffic.
The 5 UTM Parameters Explained
- Source (utm_source)Identifies where your traffic is coming from (e.g., google, facebook, newsletter)
- Medium (utm_medium)The marketing medium (e.g., cpc, email, social)
- Campaign (utm_campaign)Your specific campaign name (e.g., spring_sale, product_launch)
- Term (utm_term)Identifies paid search terms (optional)
- Content (utm_content)Differentiates similar content or links within the same ad (optional)
Common UTM Mistakes That Cost You Insights
Creating UTM links seems straightforward, but consistency is critical. Here are mistakes we see all the time:
- Inconsistent naming: Using “fb” and “facebook” interchangeably fractures your data
- Improper capitalization: “Facebook” and “facebook” will appear as different sources
- Special characters: Spaces and symbols can break your tracking
- Overly complex parameters: Making them too detailed leads to fragmented data
- Missing parameters: Skipping required fields leaves gaps in your analytics
Our UTM Builder eliminates these issues by standardizing your parameters and validating your links before you use them.
Introducing Our Free UTM Builder Tool
We've built a free, no-login-required UTM Builder that helps marketers create properly formatted tracking URLs in seconds.
How It Works
- Enter your destination URL
- Fill in your UTM parameters (we provide guidance for each field)
- Get your perfectly formatted tracking URL instantly
- Copy and use in your campaigns
Why Marketers Love Our UTM Builder:
- ✓No login required — Create UTMs instantly without signing up
- ✓Parameter guidance — Clear explanations for each field
- ✓Error prevention — Ensures properly formatted parameters
- ✓Mobile friendly — Create UTMs on the go
Real Results From Proper UTM Tracking
Our clients who implement consistent UTM tracking see dramatic improvements in their marketing decision-making:
“Before using ScottFish's UTM builder, we were guessing which channels performed best. Now we can see exactly which campaigns drive results and have increased our ROI by 34% by reallocating budget to top performers.”— Alex Rivera, Digital Marketing Director
Best Practices for UTM Strategy
Beyond just creating UTM links, here are some strategies to maximize their value:
- Create a naming convention document for your team to ensure consistency
- Use lowercase consistently across all parameters
- Avoid spaces (use underscores or hyphens instead)
- Keep it simple but descriptive enough to be meaningful
- Test your links before launching campaigns
Try Our Free UTM Builder Today
Stop flying blind with your marketing campaigns. Our free UTM builder gives you the tracking foundation you need to make data-driven decisions.
Free Trial Available
Experience the difference with our free trial. No credit card required.
Take Your Analytics Further
UTM tracking is just the start. If you want to unlock deeper insights from your Google Analytics 4 data, check out ScottFish.com's full suite of analytics tools that make GA4 data more accessible and actionable.
Ready to transform your marketing measurement? Your campaign success starts with proper tracking.