Privacy Policy

Last updated: February 24, 2025

This Privacy Policy describes how ScottFish Analytics ("we," "us," or "our") collects, uses, and shares information when you use our GA4 Analytics Simplified service at scottfish.com (the "Service").

Information We Collect

Information Collected through Google Analytics 4 (GA4)

We use Google Analytics 4 (GA4) to analyze how users interact with our Service. GA4 automatically collects:

• Usage data (page views, session duration, bounce rates)
• Technical information (browser type, device type, screen resolution)
• Geographic information (country and city level, derived from IP address)
• User interaction data (clicks, scrolls, and navigation patterns)

How We Use Google Analytics

We use GA4 to:

• Monitor and analyze usage patterns and trends
• Optimize our Service performance
• Improve user experience
• Generate aggregated analytics reports

Data Storage and Security

The analytics data is stored on Google's servers according to Google's data processing terms. We do not directly store any analytics data on our servers. We only access and display the processed analytics data through GA4's APIs.

Your Rights and Choices

Data Access and Deletion

For questions about your GA4 data or to request data deletion, please contact us at admin@scottfish.com.

Third-Party Services

Our Service uses Google Analytics 4, which is provided by Google LLC. Please review Google's Privacy Policy to understand how they process data.

Additional Information

• We do not sell your personal information
• We do not use GA4 data for advertising purposes
• We only retain analytics data for the period necessary for our analysis purposes
• We do not combine GA4 data with data from other sources

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.